The Collective brings great companies to the community our creator partners have built.
We use every product ourselves and get to know the people behind it before we say yes.
The same value system we look for when bringing on creator partners is what we vet for with Collective partners. This network is built on the shared mission of helping people live life with a high degree of freedom, and the pursuit of Truth. Our creator partners are building community, and our Collective partners bring that community great products that help them improve their lives.
This is not extractive, it is relational. It is a true partnership in every sense of the word. We all share a commitment to each other to uphold this value system as partners in the network, and to show up for the community in a way where those values are stewarded responsibly. This is how we build a true virtuous market, where dollars reinforce freedom and Truth.
We really never know what we're getting in today's overly transactional world, so we've focused on finding people and companies where we do know what we're getting, and where it's great. That's the point of the Collective.
Our creator partners
Researchers and creators people have followed for years. Their audiences trust them because they talk about what they believe in. The Collective works the same way. We recommend a company the way we'd recommend something we use and love to a friend, and we explain why.
Together our creator partners and our own channels reached about 50 million impressions and 3.3 million followers in August 2026.
How a company gets in
Every company goes through the same process, and it takes time.
- 01
We use the product
Someone on our team uses it long enough to have a real opinion.
- 02
We meet the people
We talk with the founder and the team and get to know how they work.
- 03
We check the values
The company is honest about what its product does, it has a real mission behind it, and it values relationships over transactions.
- 04
We hold each category to its own standard
What makes great food is different from what makes great software, so each category has its own quality bar on top of the shared values.
We say yes when we love the product and trust the people. We're not saying a company will never make a mistake or that we know everything that will happen. We're saying that in our experience with them, and through our vetting, we love what they make, and that's why we're sharing it.
How the money works
Companies pay when they do something with us: a campaign across our creator partners' content, a sponsored episode, an event, or presenting something we make. We say so every time a Collective partner appears. Being transparent about it is part of what the Collective is.
A company can't pay its way into the Collective. We only feature companies that are in it.
What a Collective partner gets, and what we ask
Our vouch
We talk about you the way we talk about the things we use, across our creator partners, our own media and our events.
Content made with you
A conversation with your founder, a demo of the product, a piece on why we use it.
Introductions
To our creator partners, other Collective partners and people we meet at events, when there's a real reason to.
A place on this page
Where our audience finds what we recommend in each category and why.
The product
Send it to us and let us use it properly.
The founder's time
The founder taking part matters more than anything else.
The truth about the product
What it does, what it doesn't do, and what's changing.
Care for the community
Look after the people who come to you through us.
For our audience
As the Collective grows, this page will show what we recommend in each category (food, health, clothing, household, travel, software, tech and more), why we recommend it, and a link to each company. If there's a company you think belongs in it, tell us and we'll look at it.
Suggest a companyThe first step is a conversation.
Tell us what you make and who's behind it. We'll read it and write back.